Having a great product isn’t enough to succeed because no one will buy it if they can’t see it.
In other words, you must find and reach your audience online or offline, regardless of how niche your product is, to give your agency a chance to succeed.
That’s where different types of WordPress SEO services come in as they improve your website’s performance on search engines, help establish authority, and ultimately make products or services your company offers more visible.
Even though website SEO isn’t optional for companies competing in large markets, it’s even more critical for niche agencies that offer unique products for a relatively small audience.
We’ll introduce you to essential types of WordPress SEO services that can propel your niche agency’s website to the top of search engine results.
Grasping General SEO Concepts
Understanding SEO WordPress optimization can be challenging if you’re launching your first site. The process involves much more than just publishing blog posts that cover relevant topics for a specific niche and hoping your content will attract visitors.
In general, the concept of SEO refers to the set of practices you should use to optimize a WordPress site’s backend and frontend. Correctly implementing these practices increases a site’s organic traffic, even if a website targets a niche market.
In fact, website SEO is even more important for sites competing in small markets than websites with diverse target audiences because it ensures a high position in search rankings for specific keywords and improves overall user experience.
You must address issues on your site’s backend and frontend to ensure its stellar performance on Google and other search engines.
However, this isn’t a small feat, and most agencies, regardless of their size, lack the technical know-how to perform WordPress SEO optimization correctly.
Hence, hiring a WordPress SEO expert is often the safest way to implement the best SEO practices.
Using WordPress SEO to Gain Competitive Advantage in Niches Markets
Competing in niche markets is a double-edged sword.
On the one hand, you’ll face far less competition than you’d expect with a mainstream product, but on the other, you’re likely to attract competition once you start to reap the benefits of your SEO strategy.
That’s why understanding how WordPress SEO can help you gain and maintain competitive advantage is paramount if you want to establish your agency as an industry leader.
The ultimate goal of website SEO is to increase organic traffic and improve conversion rates.
However, reaching this goal isn’t easy, which is why outsourcing it to a WordPress SEO agency might be a good idea if your company doesn’t have the knowledge or resources to manage the process internally.
In addition, niche agencies that don’t have marketing teams can develop their marketing and SEO strategies through collaboration with a WordPress SEO agency.
Types of WordPress SEO Services for Niches Agencies
A journey of a thousand miles starts with a single step.
In the context of SEO, that step involves identifying all services your agency needs to dominate the search rankings and establish itself as an industry leader within a specific niche.
We’ve listed some of the most common types of WordPress SEO services for niche agencies that can put your company’s products in front of ideal customers, so let’s take a look at them.
1. Market and Audience Research
Launching a unique product in a market you don’t fully understand is a lot like driving blindfolded. You might reach your destination safely, but chances are you’ll crash the car.
Researching the market you’re entering is a step you must take because it gives you an opportunity to evaluate your competition and understand what you can do differently to secure your company’s top position in that market.
Determining the industry’s overall search volume and discovering which keywords your competitors are using to get to the top of search engine results are vital aspects of market research.
Moreover, your agency’s marketing team or the WordPress SEO agency you hire should help you understand the user intent or what motivates your target audience to type a specific query into a search engine.
A user intent can be:
- Transactional
- Navigational
- Informational
The purpose of niche SEO is to ensure your products can reach a small target group, and one of the key steps in achieving that goal is understanding how your audience thinks, what they need, and which type of content they want to see.
A WordPress SEO expert can also help a niche agency complete the SERP analysis and provide a better understanding of the features Google shows on the first page of search results when a user enters a query relevant to the niche the agency is competing in.
2. EEAT Implementation
Google doesn’t reveal the details of how its search engine algorithm works, so it’s hard to know exactly which factors can push a website to the top of search results.
However, after the last few Google algorithm updates, it’s clear that Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) play a prominent role in a site’s performance on search engines even though they’re not officially listed as ranking factors.
Websites that don’t adhere to Google’s Search Quality Evaluator Guidelines (SQVG) are unlikely to appear at the top of search rankings for specific queries because their content might lack expertise or authoritativeness.
Trustworthiness is arguably the most important EEAT factor as it ‘measures’ a site’s reputation within a particular niche.
WordPress SEO agencies can help niche websites improve their trustworthiness by boosting their security, ensuring their domain has a good reputation, adding social proof to the homepage, and enhancing the quality of their design.
3. Technical SEO Check
The reason a website is underperforming on search engines is usually at its backend. Hence, a WordPress SEO expert you bring on board must perform a technical SEO check to determine why your niche site is failing to rank at the top of search results.
This WordPress SEO optimization service should include discovering unindexed pages, reducing page loading times, fixing sitemap errors, and other technical steps that can improve a site’s performance on search engines.
Hence, you might have to change your niche site’s architecture, delete duplicate content, or optimize URL structure to give it the boost it needs to attract organic traffic.
A technical SEO audit of your website might also reveal that its pages aren’t mobile-friendly or that you must optimize its Core Web Vitals.
Using this WordPress SEO service is particularly important for new niche agencies because it enables them to develop their sites and establish their online presence the right way.
4. Content SEO Audit
Technical SEO and Content SEO audit are the two sides of the same coin because technical SEO focuses on detecting issues on the site’s backend, while the purpose of content SEO audit is to analyze and improve the quality and relevance of the site’s content.
Here are some of the key aspects of content SEO audits:
- Assessing the content’s freshness
- Content mapping
- Detection and removal of duplicate content
- Identification of low-value content
- Evaluation of content’s readability
- Measuring the content’s performance metrics
- Content gap analysis for a particular niche market
Keyword research is also a standard part of a content SEO audit, but we’ll address this topic in a separate section.
The steps you should take to amend any content-related issues that prevent you from ranking at the top of search results will depend on the outcome of the content SEO audit.
5. Backlink Analysis
Link building should be a part of your SEO strategy from the moment you launch a niche website. On average, a WordPress site needs between 40 and 50 backlinks to its home page or up to a hundred backlinks to its subpages to achieve optimal results on search engines.
Going over this number is counterproductive because Google’s crawlers might interpret it as an attempt to manipulate the search rankings. As a result, your site might be penalized and pushed lower in SERPs.
Hiring a WordPress SEO expert to conduct a backlink analysis on your site will help you identify and replace bad and broken links with helpful backlinks that are relevant to the topics content on your site covers.
Backlink analysis can also reveal issues with internal linking if you haven’t contextually used links to other pages on your site.
6. Keyword Research
Keywords should be the backbone of your SEO strategy, whether you’re starting a new niche site or running a website that’s competitive in its niche.
Conducting keyword research for a niche market can be a difficult task if you’ve never used tools like Google Keyword Planner or SEMrush.
Besides identifying terms and phrases your target audience uses to search for products or topics relevant to your niche agency, you must also know how and where to use keywords on your website.
Keyword stuffing, an outdated SEO technique involving excessive keyword use on a webpage, can only hurt your niche website.
Hence, you should use keywords strategically on each page or blog post you publish. Niche sites often use long-tail keywords because they’re aimed toward specific search queries an audience within that niche will likely use.
Subheadings, blog post titles, meta descriptions, headers, and image alt text are some of the best places to add keywords.
Moreover, page content should also contain keywords for which you’d like to rank it, but pay attention to keyword density because repeating the primary keyword too often is as harmful to the page’s or website’s search engine performance as not using enough keywords.
7. On-Page and Off-Page SEO
Researching and implementing keywords into the content you publish on your website is only one segment of on-page SEO.
The process entails optimizing all website elements for search engines. Hence, you may have to change the way you approach your site’s visual assets, create a markup schema, or perform some other action that will enhance your site’s search engine rankings.
Niche agencies that struggle with on-page SEO can benefit from outsourcing the task to a WordPress SEO expert who can help them optimize all parts of their websites for search engines.
Off-page SEO refers to any action you can take outside your website to improve its SERP. It commonly involves external linking and backlinking, which is why it’s important to conduct a backlink analysis before you start implementing off-page SEO on your niche site.
Guest posting is also a useful off-page SEO technique that can help a site establish authority in a certain niche and generate high-quality links.
8. Barnacle SEO
Barnacle SEO is essentially an off-page SEO technique that encompasses content creation for other websites in a particular niche and adding links to those articles to your website.
Besides helping you establish authority in the niche your agency is entering, Barnacle SEO is also a powerful networking tool that can assist you in building meaningful relationships with industry leaders.
Although most WordPress SEO services don’t include Barnacle SEO, speaking to a WordPress SEO expert can help determine if this SEO technique can boost your niche site’s performance on search engines.
If you decide to use this technique, you must monitor its results and adjust your approach if the outcome is underwhelming.
9. Improving Site Security
Obtaining an SSL certificate is one of the first things you must do when launching a new niche website. However, there’s so much more you can do to improve your site’s security and prevent cyberattacks or data breaches.
Using a secure WordPress host, having a strict password policy, and backing up your website regularly are among the safety measures you can use to provide a better experience to your website’s visitors.
Moreover, you should always use the most recent WordPress version to minimize your site’s vulnerability to hacking attacks and avoid having it flagged as unsafe by Google.
Sites flagged as unsafe can be pushed down in search rankings and rendered invisible to their target audience. Hiring an experienced WordPress SEO professional can help address all potential safety issues on your website and secure its top position in search engine rankings.
10. Content Creation
Which type of content is best for your website depends on the niche. Long-form blog posts might work well for a site that offers specialty coffee blends, while videos or photos are better suited for a site that sells handmade jewelry.
Even though most WordPress SEO services don’t include content creation, bringing a WordPress SEO professional on board can help you identify the types of content suitable for your agency’s niche.
Running a blog on your WordPress website can be an excellent way to establish authority within a particular niche and attract visitors by providing them with helpful information.
In addition, creating videos that demonstrate how to use your agency’s product or help your site’s visitors solve a problem can boost your site’s SEO because Google ranks websites with video content higher than those that only feature text-based content.
Still, all video content you publish on your niche site must be optimized for search engines, so you must include a keyword in the file name, create transcripts, and perform a wide range of other tasks to maximize your video content’s SEO potential.
Frequently Asked Questions
How Often Should a Niche Agency SEO Audits on Their WordPress Website?
You should perform technical SEO and content SEO audits on your niche site three to four times a year.
Do Niche WordPress Websites Need an SEO Strategy?
Running a niche website without an SEO strategy is difficult because you won’t have a clear idea about how to approach page indexing, sitemap creation, and other important website optimization tasks.
Why Should Niche Agencies Use WordPress SEO Services?
Most niche agencies don’t have the resources to dedicate an entire team to their site’s SEO, which is why they use WordPress SEO services to boost their position in search rankings.
Setting Your Niche Agency Up for Success with SEO Services
Entering a niche market is a challenge even if you knock your website’s SEO out of the park because you still have to compete with other agencies for a relatively small market share.
However, not having a clearly defined SEO strategy can only hurt your chances of establishing your agency as one of the leaders in a particular niche.
Using WordPress SEO services can help you identify and address your site’s SEO shortcomings at its backend and frontend.
Moreover, working with a WordPress SEO expert can help you identify the areas of your niche website that could benefit from search engine optimization.
