If you’re a web agency owner who understands SEO, you’ve probably heard of the term Domain Authority. Many SEO experts use this term to measure how likely a website is to rank in search engine result pages (SERPs)

But what does that really mean? How do you get it right for your WordPress SEO agency? And what can you do if you haven’t figured out how to get it right? This article will cover everything there is to know about domain authority— what it is, how to increase it, and why it’s essential for your business.

What Is Domain Authority?

Domain Authority (DA) is a ranking system developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It essentially ranks websites on a 1-100 scale, with higher scores corresponding to a greater ability to rank. The metric is important because it offers a handy piece of information about how your website will stack up against the competition. 

How Is Domain Authority Calculated?

Domain Authority is calculated by combining several factors into a single score, such as linked root domains and incoming external links pointing at your site. The score is predicted by a machine-learning algorithm based on how often Google uses a specific domain in its search results. 

It is important to note that this metric is not a direct ranking factor, and it does not affect the SERPs. However, the higher the DA, the greater the chance of ranking highly for that particular keyword or phrase. 

How To Check Your DA?

The first and easiest way to check your domain authority is by using the MozBar Chrome extension. For those unfamiliar with MozBar, it is a free tool offered by Moz that shows DA scores right on the SERPs (Search Engine Result Pages). This makes it very convenient to evaluate domain authority while doing keyword research or checking competitors’ websites. Once you download and install the extension, you need to visit a website and click on the MozBar icon to view the DA score.

How Do You Improve Domain Authority?

1. Identify Competitor 

The first step in improving your Domain Authority is to find out what your competitor’s domains are and then check their DA score. You can do this using tools like Link Explorer by MOZ. If you have access to these tools, then you can enter any competitor’s URL into them and see the results right away. 

Once you know your competitor’s DA, you can compare it with yours and start thinking about how to improve it for yourself. If they have higher DA, then you need to work more on their website.

2. Building Backlinks

The best way to improve your Domain Authority is by building backlinks to your website. Backlinks are essentially other sites that link to yours and they’re one of the primary factors Google uses when ranking websites in their search engine index. The more high-quality backlinks you have, the better your site will rank with Google, Bing and Yahoo!

3. Create Engaging Content

Boost your site’s authority by creating unique content that answers questions people have about your niche or industry. This includes blog posts, videos and images that offer helpful information related to what your company does or sells. You can also create infographics that summarize important information in an easy-to-understand way.

4. Promote Your Top Pages 

Promote your content using paid advertising on social media platforms such as Facebook Ads, Google AdWords and Twitter Ads so that more people see it when they search online for information about topics related to what you offer

Summing It Up…

Domain Authority measures the strength of a website, and it’s one of the many SEO metrics used to boost a site’s ranking in search engines. The higher your DA, the more likely you are to rank well in search results. Once you’ve figured out what your Domain Authority really is, you can go about using that number as a yardstick to measure the size of your site and how much it will help the search engines find new content on the page. When you know how many links it takes to improve your site’s authority, you can more accurately decide which websites are worth contacting to ask for a link exchange.