Content is the king because it drives sales and marketing when done correctly. Although today’s search engine algorithms consider many other factors, such as the speed of your website and mobile-friendliness, I am still convinced that the content remains the most crucial one.
Despite the sheer amount of information available on many agency websites, some of it turns outdated over time. However, I will show you how to prevent outdated website content with five essential tips that are well worth your attention.
1. Language
A lot of web agencies have websites with “old-fashioned language.” And while there’s no harm in being conservative in the way you write, you should not use too much jargon or obsolete words that are difficult to understand.
Also, with increasing social awareness and language aiming to be inclusive, inappropriate words can embarrass your brand. These words alienate people and make them feel like they’re not part of your community. As a result, you will see fewer visitors and engagements on your site, damaging your search engine rankings.
Keeping your website content up-to-date is more crucial than ever if you want to retain your search engine authority, stay relevant to your audience, and grow your agency.
2. Dates
This may seem like the most boring piece of content you’ve ever read, but it’s SUPER important. Dates on your website are the easiest ways to keep your site feeling fresh and latest. It might seem small, but it’s the kind of detail that visitors will notice if you get it wrong!
Start with the copyright date below your website footer, and then look through your blogs for any milestones or timelines that might have changed. For example, when you publish a blog or a page on your site, make sure you update the date. By doing so, your readers will know when the content was published and how current it is.
Also, update the dates associated with the things like offers or competitions on your site. If the offer ended last month, let people know it’s over, so they don’t waste their time clicking on the link!
3. Blog posts
When was the last time you updated your blog posts? Blogs are one of the best ways to improve search engine rankings and retain site visitors. It also offers an opportunity to post new content frequently with relevant content that the visitors find interesting, informative, and helpful.
However, the bad news is that blogs can quickly become outdated content unless you create a plan to keep them up-to-date. The good news is that you can take some simple steps to prevent this from happening.
- Post consistently – always have a strategy for publishing new content at least once per week, whether in the form of a blog or a guest post from another writer.
- Use a calendar – set up an editorial calendar and stick to it, so you know what you will be writing about in the next month or two in advance.
- Engage readers – make sure that every post provides value to your readers by giving them something they can use: how-to advice, news about the industry, etc.
4. News & Updates
Every industry has its current events, and staying on top of these developments is a surefire way to ensure that your content doesn’t go stale. This will not only assist you get more eyes on your website, but you’ll also be able to establish your expertise by showing your response to these events.
Whenever something major happens in the wordpress industry or you win an award, or a new client comes on board, make sure you update the world on your website ASAP! This kind of news is precious for future customers who want to know more about your agency. It gives them insight into what makes you successful and how they could benefit from working with you.
5. Get Rid Of Broken Links
If the links on your site are broken or outdated, you’re likely to lose visitors—and they might not come back. In addition to being one of the most frustrating experiences for users, 404 errors also negatively impact SEO rankings.
Check the links on your website to see if they are still relevant or active; fix or remove them if necessary. If it sounds overwhelming to you because you have a lot of links on your site? Don’t worry! There are tools out there that can help – you can use SEMRush to find and fix broken links on your website.
First, go to Semrush.com and sign up for an account. Once you’re in Semrush, click “Site Audit” in the left-hand sidebar, then click “Add new project,” enter your site details, and then click “Create project.” It will crawl your site and identify any broken links or 404 errors that need fixing.
And that’s it. Whatever you decide to do, just don’t take your website content for granted. Fresh content will go a long way towards improving engagement, SEO, and the overall user experience. In the end, there’s no substitute for quality content that provides real value—but adding in some things from the above list can help you ensure that users receive just that.
