Lead generation is a critical component of any Web agency’s business strategy. After all, if you can’t get leads, how can you hope to turn those leads into clients?
But there’s more to lead generation than just cold-calling and sending out newsletters. As an agency owner or manager, you may wonder about the best method to generate leads. After all, it’s much easier to get clients when they’re actively researching your services than when they’re just browsing an informational website.
1. Build A Strong Social Media Presence
Luckily, web agencies can use plenty of strategies to increase their lead generation numbers. Here are six of the most effective:
Social media is the new way to connect with your audience and generate leads. It is one of the most critical factors determining your lead generation effort’s effectiveness.
The more engaged you are with your followers, the more likely they will share your content with friends and family. Engagement can take many forms, including likes, comments on blogs or posts, shares on Facebook pages or Twitter feeds, retweets, and much more.
Consider creating an account on popular social media platforms and start engaging with your current clients. Don’t forget to post engaging content regularly to generate new leads that are both highly qualified and highly engaged.
2. Get Referrals From Existing Clients
This is one of the best ways to get new clients because it’s free, and you don’t need to spend any money on marketing. Ask your clients how they found you and what their experience was like working with you. If the answer is positive, ask them if they know someone who needs an affordable web agency, and if they do, make sure to mention the details about your company so that the referral can be directly delivered to you.
This kind of relationship-building can be a great way to get new business while strengthening and growing your existing relationships with clients who already know and trust you.
3. Get Involved In Industry-Related Events And Meetups To Build Your Network
If there are WordPress events where you can meet new people and other potential customers, attend them as much as possible! Networking with individuals in your industry is critical because it builds trust between yourself and potential customers or clients.
You can also attend meetups where users share their experiences with websites they have used, which will help them decide whether or not they should choose your agency over the competition’s services.
4. Create A High-Converting Landing Page
A landing page is a page visitors land on after clicking your PPC ad. It could be a simple web page, or it could be a form. The goal of your landing page is to convert visitors into leads and customers. What makes a good lead generation landing page? There are many different elements of a lead generation landing page, including:
The Headline: This should be short and sweet but also clear and to the point.
The Offer: This should be relevant to the visitor’s interest and include something they can’t find anywhere else in your niche. For example, selling On-Page SEO services might offer discounted rates for new clients who sign up for recurring monthly payments (like auto-renewal).
The Call To Action (CTA): This is where you ask for their email address or phone number so that you can follow up.
5. Offer Freebies And Generate Hot Leads
One of the easiest ways to generate leads is to offer something for free. If you aren’t offering freebies (or at least testing this), there’s no excuse to start now! No matter your niche, there’s always something people want, and it’s usually something they can’t get elsewhere without paying for it.
This can be as simple as giving away a resource guide or as complex as Implementing SOPs for WordPress, which will help smooth the development process.
You can also offer special discounts or free trials on your WordPress services, which will allow you to collect feedback from customers before they commit to buying from you in the future.
6. Run An A/B Test On Your Landing Page
Lastly, it’s essential to know what works and what doesn’t work when it comes to online marketing. One way to do this is by running an A/B test on your landing pages: test multiple versions of your landing page and see which version performs better!
You can also use Google Analytics to analyze where people are clicking on your site and find out where they go after clicking through (if they’re visiting multiple pages). This will help you make changes based on what’s working best for your site or business.
Fortunately, Lead Generation For Web Agencies Is A Straightforward Process
There are plenty of ways for Web agencies to generate leads, all with varying degrees of success. Some of the above strategies might work better for you than others, and which ones you implement will depend on your needs as an agency owner. But one thing is sure: as technology continues to change and evolve, so will the methods to generate leads.
