Testing is a big word with lots of meanings and all sorts of uses. If you are a web agency owner, then there is a strong possibility that you might be familiar with A/B split testing, or you might have no idea what it means.
The concept of AB testing has been around almost as long as the internet, and at least everyone in SEO has heard of it. In this article, we’ll discuss A/B testing, a.k.a. split testing which has proven itself to be one of the most effective marketing strategies out there.
So, if you want to take your agency to new heights and increase profit margins. Why not explore split testing for your biz?
What Is A/B Split Testing?
A/B Split testing is a method of comparing the performance of two or more versions of marketing material with the same traffic and then evaluating the results.
The two versions could be completely different designs, headlines, call to action, images, layouts, or any other variable that might affect the site’s conversion rate.
It is also a great way to make sure that your emails don’t end up in the spam folder and optimize any marketing campaign, from social media posts to your call-to-action.
How Does Split Testing Work?
The concept of split testing can be a little daunting when you’re first starting. It gives the impression of being complicated and technical, but it’s pretty simple in reality. All you need to get started is a spreadsheet and a little bit of time.
The basic idea is to show different content to different visitors to see what works best.
For example, let’s say you run an e-commerce store selling digital cameras. You have a landing page that promotes a range of models, but you want to know which ones convert best so you can focus on those particular models.
What you would do is:
- Create two versions of the landing page (A and B)
- Show version A to half of your traffic and version B to the other half.
- Analyze the results for a certain period of time and then move forward with the landing page that converts best.
What Are The Benefits?
The first and most obvious benefit of split testing is that you can gain more insight into your users. Which in turn helps you to better understand how to improve the presentation of your content.
Experimenting with different designs and persuasive writing while observing how users interact with them can provide valuable insight into what works and what doesn’t – so the more you test, the more you learn.
Another benefit of split testing is that it helps to increase the conversion rates of your site. If you know what works then it will hopefully lead to increased conversion rates as users are presented with an experience that they are more likely to enjoy. This is especially helpful when dealing with complex or time-sensitive projects.
What Can You Test Using A/B Split Testing?
You can test just about anything, but not all tests are created equal. AB testing is ideal for testing changes to your website, advertisement, and landing page design for improving conversion rate.
We recommend testing the following elements:
- Graphics on the site. (Images, Audio, and Video)
- Call-to-action buttons.
- Testimonial.
- Headlines and copywriting material.
- The color of the website’s background or text.
- Email subject lines.
- Benefits of the product or service and how they are presented, such as bullet points or graphic layouts.
A/B split testing is a great way to objectively prove which version of a page is best for your visitors.
Split Testing Tools
It is possible to run split tests manually, but tools like SplitHero are much more efficient for agencies. It is a powerful and easy-to-use WordPress Plugin that lets you simultaneously test various websites.
The plugin has a simple but effective user interface, which lets anyone create split tests in just a few minutes. You can choose between two different testing types: Content Comparison (which allows you to compare two different versions of the same content) or Element Comparison (which lets you compare different pages).
The results page is also very intuitive so that even newbies won’t have any problem using this robust tool. It also features detailed statistics for analyzing how each version of the content or element is performing. With this tool, you can also help your client’s websites perform better and have higher conversion rates.
Another tool you can use is Google Optimize, which also allows you to run A/B tests on the website and landing pages. The best part about this tool is that you don’t need any coding or development skills to get started. It’s completely free to use, and you can get started with it within minutes of signing up.
At the end of the day, you want every site to bring in more customers or increase lead generation, and that’s why you need to do an A/B split test. It takes a bit of planning, but it’s worth it. Through A/B split testing, your agency can determine which design will bring in higher conversions and revenue. And the best part is that it costs nothing extra – just a modest amount of time and effort. If a particular solution isn’t working, then you have the freedom to try something else without having to start from scratch or fly blind.
