If you’re a WordPress agency owner looking to create contact forms for your websites, Contact Form 7 is likely already on your radar. This popular plugin offers a range of features, including email and phone number, support, and allows for form content customization through various fields. But did you know Contact Form 7 goes beyond basic form creation? 

In this blog, we’ll delve into advanced customization options and integration tips that can take your Contact Form 7 experience to the next level. We’ve got you covered, from seamless integration with CRM tools to expert-level customization techniques. Let’s dive in and explore the full potential of Contact Form 7!

What Is Contact Form?

A contact form is a form that enables users to provide their contact information. Such forms are commonly utilized on websites, blogs, and apps to collect visitor data, including name and email address. Contact forms streamline the process of submitting requests directly from the website or app, eliminating the need for additional steps such as sending emails. This makes it easier for users to reach out and inquire without any unnecessary hurdles.

Why Do I Need A Contact Form On My Website?

Contact forms are an effective means of communication with your customers. They offer simplicity and can be easily added to any website or blog page. In addition to collecting information from visitors, as mentioned earlier, contact forms are invaluable for gathering customer feedback. 

Listening attentively to customer feedback is crucial for businesses. It allows you to identify their strengths and weaknesses and evolve into improved versions of themselves by enhancing your services accordingly. By leveraging contact forms, businesses can provide better service, make informed decisions, and continuously strive for excellence in their craft.

What is the Contact Form 7 Plugin?

It is one of the most popular contact form plugins for WordPress websites. It’s easy to set up and use and offers a wide range of features that can help you create an effective contact form for your website. 

Features of Contact Form 7

Here are the key features of Contact Form 7:

  1. Contact Form 7 allows the management of multiple contact forms.
  2. Customization, like appearance and content, is easy with simple markup.
  3. Supports Ajax-powered form submission.
  4. CAPTCHA is supported for enhanced security.
  5. Akismet spam filtering helps prevent spam submissions.

Customizing Contact Form 7 For Better User Engagement

Here are some bullet points for customizing Contact Form 7 to improve user engagement:

  • Change how the form looks: Use CSS to customize the appearance of the form, including fonts, colors, and spacing.
  • Personalize form content: Use Contact Form 7’s features to automatically fill in form fields with default or user-specific values, creating a personalized experience.
  • Set validation rules: Create rules to ensure users enter valid data in the form fields, reducing errors and improving user experience.
  • Submit forms without page reloads: Implement AJAX-powered submitting to allow users to submit the form without having to reload the page, providing a smoother experience.
  • Add security measures: Use CAPTCHA or to protect against spam submissions and enhance form security.

Integrating Contact Form 7 With CRM Tools

Integrating Contact Form 7 with a CRM (Customer Relationship Management) system effectively automates customer inquiries and maximizes efficiency. With the proper integration, you can connect your contact form to your CRM platform and set up custom workflows that make it easier for customers to get their questions answered. Plus, it helps ensure that all customer data is stored in one centralized location.

Below are the ways to integrate Contact Form 7 with CRM (Customer Relationship Management) tools:

  • Use plugins: There are plugins available that allow seamless integration between Contact Form 7 and popular CRM tools such as Salesforce, HubSpot, and Zoho CRM.
  • Set up webhooks: Configure webhooks in Contact Form 7 to send form data directly to your CRM’s API for automated data capture.
  • Customize form actions: Define custom actions in Contact Form 7 to trigger scripts or hooks that send form data to your CRM’s API for integration.
  • Consult documentation and tutorials: Check the documentation or tutorials provided by your CRM for step-by-step instructions on integrating Contact Form 7 with their system.

Contact Form 7 vs. Gravity Forms

You’ll have to decide for yourself whether Gravity Forms or Contact Form 7 is the best tool for your needs. Both plugins have pros and cons, but both are great options if you want to build a contact form on your WordPress site.

Here’s a comparison of Contact Form 7 and Gravity Forms in a tabular format:

FeaturesContact Form 7Gravity Forms
Ease of useSimple and lightweight pluginFeature-rich plugin with advanced functionalities
PriceFreePremium plugin with different pricing options
reCAPTCHAv3v2, v3
Email NotificationsYes Yes 
Spam ProtectionSupports CAPTCHA and Akismet spam filteringBuilt-in anti-spam honeypot
SupportCommunity support Premium support with documentation and tutorials


Contact Form 7 is a user-friendly plugin allowing you to create customized forms and engage your users. With its ease of use and availability of free plugins, you can easily customize and integrate your forms with other tools to enhance their functionality. 

Whether you need a simple contact form or a more complex multi-step form or poll, Contact Form 7 provides the flexibility to create various forms to suit your needs. So, if you’re looking for a reliable form-building solution for your website or blog, Contact Form 7 is a great choice to consider!