Originally designed to support the publishing of blogs, WordPress has now emerged as one of the leading content management systems in the world. Used by industry professionals and digital agencies in fast-paced sectors, WordPress’s advanced features have set it apart as a versatile platform for a diverse range of websites.

But, for digital agencies juggling multiple clients, mastering WordPress efficiency is crucial. 

Managing your WordPress site shouldn’t consume all your time and energy, and ineffective processes can lead to unnecessary complications that slow down your agency’s performance. 

To help, our team of WordPress experts is sharing 5 simple but effective WordPress support tips that will make website management more efficient for your agency or business.

Ready to hear our insights?

1. Leverage Automation for More Efficient WordPress Website Management

The great thing about modern technology is that you no longer need to handle every aspect of your website manually — and WordPress has certainly evolved accordingly!

With AI-enhanced tools and WordPress plugins like Query Monitor, you can get things done faster and more efficiently than ever.

Here are some ways you can automate your website management processes when using WordPress:

  • Implement AI-enhanced tools: As mentioned, tools like Query Monitor enable you to inspect and debug several aspects of your WordPress site automatically. These tools are great for reducing the need for back-and-forth with clients. Therefore, it’s essential to select only the tools that serve a real purpose for your business. Unnecessary tools and plugins can overwhelm your website, so choose your AI add-ons carefully!
  • Streamline your support system: Plugins like Adminimize can help route support tickets quickly to the right team member, avoiding delays and unresolved issues. Despite automated processes streamlining your business, just be sure to let your customers know that you’re still committed to a customer-centric and ‘human’ touch approach.
  • Stay on top of content scheduling: WordPress’s content scheduling features can help you automate the publication of blog posts, site updates, and other content — which is especially useful for agencies managing multiple clients with unique content calendars.

2. Keep Your WordPress Websites Updated for Optimal Performance

As a digital agency or business owner, you’ll already understand the importance of regularly updating your website for optimal performance. But, many website managers don’t realize (until it’s too late!) how much harm can come from neglecting certain updates.

For example, irregular or forgotten WordPress updates can lead to:

  • Security vulnerabilities: An outdated version of WordPress CMS, theme, or plugin can become vulnerable to security threats. Hackers often target known vulnerabilities in older versions of software, potentially gaining access to your site and sensitive data. This can result in data breaches, financial losses, and damage to your reputation.
  • Reduced performance: WordPress updates typically include bug fixes, performance enhancements, and optimized code. Neglecting these updates can cause your website to become sluggish and unreliable, leading to frustrated users, high bounce rates, and lower search engine rankings.
  • Functionality issues: As technology evolves, older integrations may not work as well with new browser versions, devices, or web standards. This can result in a poor user experience for your visitors, who may encounter broken features, error messages, distorted layouts, or other usability issues.
  • Increased recovery costs: Delaying updates can lead to more substantial problems over time, especially in terms of getting your site back up and running when issues arise. With a more continuous approach to website maintenance, recovery costs, and downtime should be relatively minimal. 
  • Data loss: Security vulnerabilities and malfunctions may lead to data loss, including customer information, content, and other valuable assets. Recovering lost data can be challenging and, as mentioned above, expensive!

Tip: If you’re managing multiple sites, be sure to monitor Google Analytics to find out where you might be experiencing performance issues. Especially, as a digital agency, leveraging analytics can help you pinpoint common issues across multiple websites, allowing you to tailor maintenance efforts more effectively, and avail of targeted customer support and WordPress assistance.

3. Stay Organized & Get Ahead of Compliance Issues

Compliance issues never come at a convenient time. That’s why it’s crucial to stay organized and proactive about data security and compliance to avoid costly legal matters and disruptive surprises down the road.

Here’s how:

  • Only choose trustworthy themes and plugins: Avoid obscure or unverified sources to minimize security risks.
  • Conduct regular security audits: Conduct an audit of your plugins folder, and remove plugins without updates or support from your site.
  • Enforce strong passwords and two-factor authentication: Be sure to strengthen your site’s defenses to deter hackers by only using passwords that reflect the highest security standards. Plus, enable two-factor authentication wherever possible.
  • Get notified of updates: Stay on top of new features offered to WordPress users by taking the help of a WordPress expert. Especially, if you’re managing more than one site, a WordPress developer or specialist will be able to assist you in setting up notifications to ensure you never miss an update!

4. Create a Self-Service Knowledge Base for Clients

Establishing a self-service knowledge base can be a valuable asset for your clients, helping them tackle straightforward issues independently without the usual back-and-forth of emails, meetings, or phone calls.

From educational articles and ‘how-to’ guides to industry-related resources, giving your customers the information they need can save time and strengthen your client relationships.

That said, it’s crucial to ensure clients still feel comfortable reaching out to you for assistance, no matter how big or small their issue is. 

Here are some tips to strike the right balance:

  • Create content to address common FAQs: Develop a comprehensive list of frequently asked questions (FAQs), and provide detailed answers. Make it easy for clients to find the information they need by organizing the FAQs logically on your website.
  • Include step-by-step instructions: Craft clear and concise step-by-step instructions for common tasks, like logging into their WordPress site, updating content, or changing images.  If possible, use simple language and visuals to enhance clarity.
  • Always include a CTA for further assistance: Emphasize to your clients that personalized support is always available for both, simple and complex issues. Assure them they can reach out to your team whenever they encounter challenges or have additional questions.

5. Partner with WordPress Specialists

Whether you manage multiple WordPress sites or just a few, WordPress’s increasingly advanced features are challenging business owners who want to keep up with evolving customer expectations.

This is why collaborating with WordPress specialists can help you develop effective WordPress strategies for your business and ensure you get the most out of WordPress as a platform. 

By partnering with experts, you can benefit from their knowledge and enjoy a smoother website management experience. 

Here’s how to effectively navigate this partnership:

  • Delegate tasks strategically: Let WordPress specialists handle complex technical issues, allowing you to focus on other aspects of your agency or business.
  • Tailor solutions to your needs: Work closely with specialists to develop custom solutions that align with your business goals and customer expectations.
  • Avail of a WordPress care plan: Subscribe to a WordPress care plan that offers ongoing WordPress maintenance, support, and security. This allows you to offload routine tasks and enhance your website’s reliability.
  • Optimize your website management processes: WordPress specialists can fine-tune your website management processes for optimal performance. They can work on speed enhancements, efficient code, and responsive design, ensuring your sites are serving you and your customers well.

Effortless Website Management with UnlimitedWP

Efficient website management doesn’t have to be a daunting task. By following these WordPress support tips, you can streamline your processes, save time, and provide better services to your clients. 

But, if you want to go one step further and ensure you’re keeping up with the best of WordPress, partner with UnlimitedWP to enjoy hassle-free WordPress management services.

Our WordPress specialists are ready to connect you with fully vetted WordPress developers who can handle everything on your behalf. Book a demo call with us to take your first step towards effortless WordPress website management.