With digital transformation across almost every sector showing no signs of slowing, businesses increasingly rely on platforms like WordPress to support their online presence. However, while in-house teams struggle to meet higher efficiency demands, the tools created to streamline digital processes are also becoming more complex.

This is where WordPress development agencies come in. 

Now, integral to the success of companies who want to leverage the full potential of WordPress, these agencies can not only help you get multiple WordPress sites up and running, but they can also help you strategically elevate and manage your sites for optimal performance. 

But the question is, what traits should a WordPress development agency have to be a game-changer for your business? Don’t worry; we are here to help you find out!

Here, we have researched and curated the most essential traits of a top WordPress development agency. 

So, let’s get started.

1. Technical Expertise Beyond the Basics

As WordPress websites become more and more advanced, and third-party developers get more innovative in their approach, the best WordPress development companies must offer technical expertise that goes beyond the standard functionalities. 

While a basic understanding of WordPress is essential, your chosen agency should excel in areas like:

  • Custom WordPress Themes: A WordPress development agency should be able to help you stand out amongst the competition with custom WordPress themes that reflect your brand identity, keep engagement with your target audience, and provide a seamless user experience.
  • Custom Plugin Development: The best WordPress development agency for your needs can help you develop new and advanced plugins. While third-party plugins can enhance the capabilities of your WordPress site, they should also align with your business goals and integrate well with other WordPress customizations.
  • Conflict Avoidance and Resolution: It’s essential to assess a WordPress development agency’s strategies for preventing conflicts that could disrupt your projects. Site downtime, error messages, and slow loading times can significantly impact your business – so only choose a WordPress development company that prioritizes smooth integrations.
  • Accessibility & Security Standards: Knowledge of WordPress no longer just refers to the technical aspects; it also includes accessibility standards and data compliance. Assess your agency’s commitment to accessibility standards for a broader user reach and their dedication to maintaining robust online security.

2. Effective Communication Skills

Effective communication is one of the most important things for the success of any WordPress project. That is why, from your first interaction with a WordPress development agency, you must recognize the communication skills that will set the tone for the rest of your working relationship.

To do this, consider the following:

  • Clarity and Transparency: Seek out agencies that communicate clearly from the offset. If there’s a sense of confusion during early emails or phone calls, you might want to go elsewhere!
  • Responsiveness: Always evaluate an agency’s responsiveness to queries, including first-stage email inquiries, to gauge their commitment to client satisfaction.
  • Client-Centricity: Look for agencies that take the time to thoroughly explain their services and understand your goals for each project. This will usually be done through demo or discovery calls. By doing this at the initial stages, project and value alignment should be more apparent at this stage.
  • Progress Updates: Ensure your development agency is willing to provide regular updates about your project’s progress to promote transparency, and help it run more smoothly.
  • Feedback Loops: Be sure to check for both positive and negative feedback loops in an agency’s communication process. Agencies that are open to customer feedback tend to be more adaptable than those who aren’t.

3. Project Management Excellence

In the fast-paced world of WordPress projects, efficient project management is becoming increasingly important. A well-managed WordPress project can be key to your success, especially in industries that are constantly changing.

But how can you tell if your WordPress development agency is skilled in this area?

A WordPress Development agency with exceptional project management skills will be able to confidently discuss the following things:

  • Timely Delivery: A WordPress development agency with a proven record for delivering projects on the estimated time and within the scope will be able to provide accurate estimates for your project timelines.
  • Adaptability: An agile agency will always expect the unexpected. Because of this, they’ll happily discuss the strategies they have in place to account for changing project requirements or potential challenges.
  • Scalability Planning: Reputable WordPress development agencies tend to take a proactive approach to scalability. With a long-term partnership in mind, your agency should be able to discuss the future potential of your business in terms of WordPress functionality.
  • Risk Mitigation Strategies: Reliable WordPress professionals should be as committed to your business success as you are. That’s why they can discuss their strategies for mitigating project risks, and ensuring a smoother development process.
  • Effective Resource Allocation: An experienced WordPress development agency will be no stranger to effective project management. Always verify their resource allocation strategies to ensure they can optimize efficiency across your projects.

4. Proven Track Record with Your Target Audience

While markets are constantly growing and diversifying, it’s still essential for your WordPress development agency to provide skills and experience that align with your target audience. Whether you specialize in specific sectors or cater to a diverse clientele, evaluating an agency’s past work can help ensure alignment with your business goals.

To do this, some areas to focus on include:

  • Portfolio Evaluation: Check your WordPress agency’s portfolio for diversity and relevance to your industry or niche.
  • Client Success Stories: Explore how your WordPress development agency has overcome challenges for specific clients, and showcased its problem-solving abilities.
  • Industry Alignment: Ensure they understand the complexities of your industry, and can tailor their services to match your current digital marketing strategy and future needs. 
  • Feedback from Past Clients: Seek feedback from past clients to gauge satisfaction levels and overall client experience.
  • Long-term Client Relationships: Look for indications of long-term client relationships, demonstrating a track record for client trust and satisfaction.

Tip: Some web development agencies purposely hire WordPress developers with a broad range of skills in different industries. If you’re looking for expertise in a specific niche, ask agencies if they have a WordPress developer that ticks the boxes you’re looking for!

5. Team Player Mentality

Outsourcing projects to a WordPress development agency shouldn’t mean compromising your business values. The right agency will work with you as a team player, ensuring a mutually beneficial collaborative relationship, while supporting your brand image and reputation within the industry.

But how can you tell which WordPress development agencies will most likely do this?

As your new WordPress project partner, your chosen agency should be happy to assist you in areas like:

  • Understanding workflows: Ensure your chosen agency is dedicated to understanding your in-house workflows and introducing you to theirs. From web design to project management, this will encourage better collaboration.
  • Setting up clear lines of communication: Establish clear communication to prevent misunderstandings, and ensure a smoother working relationship. This can include setting boundaries for working hours and contact times.
  • Alignment of core values: Ensure your chosen agency is happy to align themselves with your business’s core values for a streamlined partnership, and lower risk of conflict.
  • Regular collaboration meetings: Choose an agency comfortable with regular collaboration meetings, usually with a web developer on board, to discuss ongoing projects and address any concerns.
  • Encouragement of innovative ideas: Ensure your chosen agency can help you promote an environment that encourages the exchange of innovative ideas between your team and the agency. A WordPress development agency should feel like an extension of your team, not a separate entity.

Start Your Partnership with a Successful WordPress Development Agency

Choosing a WordPress development agency with these essential traits can be vital for unlocking the full potential of your WordPress projects. But did you know that there are already WordPress development agencies with these traits and more?

With over 2000+ completed WordPress projects and access to a team of over 100 WordPress experts, UnlimitedWP can help you confidently navigate the future of WordPress management.

Partner with UnlimitedWP for white label WordPress development services tailored to you. 

Book a demo call today!