If you’re running a web agency or freelance business, you probably want to keep your clients happy. Even if your services are excellent, it’s essential that your clients also like the experience of working with you. When having a diverse client base, managing translations can become an additional burden that takes up valuable resources. So you need efficient and accessible tools to tackle this issue. 

If a client feels rushed because their website content is not translated correctly. This can create a bad reputation for your business. Luckily, for companies seeking to expand internationally, WPML has excellent features to ensure that creating, managing, and editing translations is a breeze.

If you’re not sure what WPML is, this article will introduce you to some of the great features of this tool that can drastically improve your workflows.

What is WPML?

WPML stands for WordPress Multilingual. It is a plugin developed by OnTheGoSystems that allows you to translate WordPress websites into various languages using a simple and easy-to-use interface. 

As a freelancer or web agency, this tool offers many features for working with clients. You can translate multiple sites into multiple languages simultaneously and it also aids in managing translation workflows.

Simple & Efficient Setup Wizard

Getting started with WPML is easy, as no one enjoys installing and setting up complex plugins. You can immediately start translating the site after installing and activating the plugin and its necessary add-ons. No need to worry about setting up multiple services or dependencies. The entire process takes less than five minutes to set up.

Multiple Translation Modes

WPML has a variety of translation modes that suit every use case. For example, you can also choose automatic translation (Translate Everything mode), which will detect the language of each page on your site and translate them in the background. Otherwise, you can also use manual translation, which requires you to input your own translations or you can even use a combination of automatic and manual translation. WPML’s automatic translations are powered by Google, DeepL, and Microsoft.

The Translate Everything mode is helpful if you want your client’s site to be available in multiple languages without spending too much time translating all the content yourself. Automatic translation is perfect for any website whether you have small or large amounts of texts. However, if you are looking for perfect accuracy, it is best to review these translations manually. 

Access to Third-Party translators to help with various parts of the multilingual process 

Many clients want the most accurate translations possible, and since automatic translation is not always perfect. WPML has built relationships with many reliable thirty-party reviewers who can be linked to your projects. These professionals can simply review the automatic translations, once again saving you time and money, but ensuring that you have the highest quality result.

Perhaps your agency has its own translators? Or maybe you are a freelancer who can speak many languages? Well, WPML also has a simple interface for you to manually manage, edit and/or create translations. The Advanced Translation Editor is a side-by-side interface that is adaptable enough for all workflows. 

Active Compatibility With Most Themes And Plugins

WPML is compatible with most themes and plugins. This means that you won’t have to worry about compatibility issues when working on projects. You can use your favorite theme, but you can also use any other theme that has been maintained with WPML in mind. 

If issues arise with third-party plugins and themes, they have great relationships with the partners. Who work together to release fixes as quickly and effectively as possible.

Experienced Support Team 

WPML has an experienced team of customer service representatives who can help you with any issue. They are available 24/7 and can speak multiple languages, including English, Spanish, German, French, Italian and more. You can reach them via their dedicated support forum if you have questions or problems related to WPML.

In addition to their experience with WordPress, they also know how to deal with issues relating to third-party plugins and themes.

In the end, WPML is a great tool not just for people in the language translation industry. But also for bloggers, freelancers and new agencies looking to bring WordPress into life. Even though it has many features to educate yourself about, the extra time and effort add up in the long run and WPML is a tool definitely worth learning.