Today, we’re diving into a topic that can truly make a difference in your client relationships: going the extra mile. You see, providing satisfactory products or services is great, but going beyond expectations is what takes your client experience to a whole new level. Simply delivering products and services is not the only thing that drives any business. There are more key factors that make your customers stay with you, as well as keep coming back for more! With the increasing accessibility to wide choices and alternative options, clients exercise their will to try something else or new! It becomes quite necessary to consider that competition is growing hotter than ever before, and value additions are what determine customer retention and attracting potentially new customers! Here’s what construes adding value for your clients by going the extra mile, by giving them more than they expect in return! Get ready to explore the incredible value of doing that bit more with a friendly and approachable attitude!

1. Creating Wow Moments

We all love pleasant surprises, right? Well, your clients are no exception. By adding more value, you can create those memorable “wow” moments that leave a lasting impact. It’s like adding sprinkles to an already delicious cupcake – it elevates the experience from good to extraordinary. For example, for a given project or task, if there exists an opportunity to complete an additional task, or prepare an extra report or analysis, or maybe even calling them up for a status update, creates an impression on your clients that make you shine in their good books!

2. Personalization: Making Clients Feel Like VIPs

One size doesn’t fit all, and that’s especially true when it comes to client satisfaction. By personalizing your approach, you show your clients that you genuinely care about their unique needs. Take the time to understand their preferences, anticipate their desires, and deliver a tailored experience that makes them feel like true VIPs. Beginning with knowing their backgrounds, or interests, or their thought process for the project, or how do they feel about your product or service, is what can help you connect with them better. Taking a step further in knowing more about your customers or clients, helps you connect with them better, consequently, creating unique personalized solutions for each of them!

3. Unexpected Gestures of Kindness: Spreading Smiles

Sometimes, it’s the little things that make the biggest impact. From handwritten thank-you notes to surprise goodies, unexpected gestures of kindness can brighten your clients’ day and make them feel appreciated. It’s like adding a warm hug to your professional relationship – genuine, heartfelt, and always welcome. Imagine yourself checking out from a store, and receiving an umbrella when it starts raining unexpectedly. Or, a surprise cake at work, the moment you step in to your office on your birthday? Isn’t that something that brightens up your day? When you go the extra step for your clients, to make them comfortable or feel special through such unique gestures, it wins you brownie points for the long term!

4. Timely and Proactive Communication: Be Their Superhero

Remember the days when superheroes would swoop in just when you needed them most? Well, you can be that hero for your clients. By providing timely updates, anticipating their questions, and proactively addressing concerns, you become their reliable partner, always ready to save their day. Thinking two steps ahead of your clients, and being prepared beforehand strengthens their belief in your skills, support, and eagerness to help them at the drop of a hat! Communicating to & fro regularly also builds their belief in your work process, and punctuality as well as reduces their worrying about project completion deadlines.

5. Exceeding Deliverables: Surpassing Promises with Quality

Delivering what you promised is essential, but why stop there? By going above and beyond in terms of quality, you show your commitment to excellence. Surprise your clients with exceptional work, added value, or an unexpected level of attention to detail. It’s like adding a cherry on top of their Project Sundae. Giving added value doesn’t necessarily mean that you have to do or give something extra to your clients. Structuring your work process to get the deliverables completed a bit earlier, even a day or two sooner, is something that counts a lot! On the other hand, if you decide to give something more in terms of value or tangible product or service, then it can also be an extension in service support of the product or service, or if you have different service levels contracts, you can offer them one level higher plan for the same cost, or extend it. The choice is yours, but the client’s satisfaction is unparalleled.

6. Anticipating Future Needs: Stay One Step Ahead

The ability to predict the future needs of their clients. By staying proactive and anticipating what they may require down the road, you become an invaluable asset. Offer suggestions, propose solutions, and guide them toward success, even before they realize they need it. Preemptive planning helps in anticipating any problems, issues, or even unexpected events for which, you can devise fallback plans or solutions. These will help either you or your clients in case any unfortunate event that might manifest suddenly, and cause distress to all!


Project Coordinators now need to emphasize on the immense value of going above and beyond the call of duty for your clients. By surpassing expectations, personalizing experiences, and spreading kindness, you create an exceptional client journey that leaves a positive and lasting impression!

Remember, it’s not about simply doing your job; it’s about creating a delightful and memorable experience. Going that extra mile shows your dedication, builds trust, and fosters long-term relationships. So, lace up your shoes, put on that friendly smile, and begin to transcend, one client at a time!

Together, let’s make the extraordinary, the new standard. The value of going stretching your hand out a bit more? It’s immeasurable, priceless, and the foundation of remarkable client satisfaction.