In today’s fast-paced and increasingly digital society, the role of WordPress in shaping the online presence of a business cannot be overstated. As WordPress websites continue to evolve, it’s more important than ever to understand the platform’s true value, and make the right strategic choices regarding its use.

WordPress’s features are constantly evolving, and its potential for customization seems nearly unlimited. This is great news, especially for digital agencies and businesses juggling multiple websites, but it can also be tricky to navigate and manage!

This is where the need for additional support comes in. 

In this blog, we’ll pinpoint signs that you might need a freelance WordPress specialist on your team, and determine the difference this addition could make for your in-house operations.

Here are 5 signs your digital agency or business would benefit from taking the services of a freelance WordPress developer to thrive.

1. You’re Struggling to Keep Up with Customer Demands

Managing WordPress websites – even ones designed for user-friendliness – can be a complex and demanding task. This is particularly true when you’re dealing with multiple sites, each with its own unique set of plugins, themes, and integrated features. 

Introducing a freelance WordPress developer to your team can be the key to ensuring you don’t fall behind.

But, how can you know if now is the time to hire a WordPress developer or specialist

Before you decide:

  • Assess your workload: Take a close look at your current workload to see if your team is being stretched thin in any way. If so, hiring a freelance WordPress specialist can definitely alleviate some pressure.
  • Evaluate skill gaps in your team: Identify any missing skills within your team, and decide whether a WordPress freelancer can fill those gaps. Even people who have been using WordPress for years can struggle to keep up with its newer, more advanced features.
  • Consider scalability: Assess how a freelancer can help you adapt to changing workloads without the risks associated with permanent hiring. A freelancer can bring the skills you need, without the long-term commitment.

Tip: When you hire a WordPress developer, you’re not just enhancing the WordPress capabilities of your team — you’re also giving clients access to services like custom theme development, plugin development, and other advanced features for their WordPress website. This can help you keep up with evolving client demands, and position your business as an industry leader.

2. Your Website Projects Feel Disorganized

When you’re managing multiple WordPress websites, you may find yourself in a constant cycle of disorganization, and poor project management. Even if you think your processes are set up correctly, WordPress management can be a real drain on resources.

This is why it’s crucial to address these issues head-on, and ensure that the development and management of your WordPress sites don’t impact the efficiency of your team or the satisfaction of your clients.

To determine if a WordPress specialist is needed to get your projects in order, we recommend that you:

  • Review your workflow: Examine your current workflow, and identify any bottlenecks or areas of disorganization. Isolated data can be a major issue for WordPress users, so consider how a freelance WordPress developer might be able to improve your processes.
  • Be realistic about your capabilities: Recognize when certain tasks or projects require specialized expertise, and take action before rather than complicating things with a “do it yourself” approach. Sometimes, leaving specialist work to the experts is the best way to go!
  • Assess client communication: Evaluate your communication with clients, and determine how a freelancer can improve client satisfaction. Managing a business already requires a lot of time and energy. Do you really have enough of both to spare to act as a WordPress helpdesk for your clients, too?

3. Your Resources aren’t Being Optimized

While tackling WordPress development and management in-house may seem like a cost-effective solution, bringing in a professional WordPress developer as needed can actually optimize your resources in several ways.

Not only will a dedicated WordPress freelancer be more knowledgeable about the latest trends and technologies, but they can also bring a fresh perspective, and specialized skills to the table. 

Just some of the ways your business or digital agency’s resources can benefit from a WordPress freelancer include:

  • Efficient task handling: When you hire a WordPress developer who’s experienced in freelancing for multiple clients, you can expect tasks to be completed much faster than your in-house team could achieve.
  • Strategic resource allocation: With a WordPress freelancer on board, you can more effectively manage your team’s time, and ensure nobody is overloaded or working outside of where their skills are needed most.
  • Cost-effective solutions: Working with freelance WordPress developers can offer you a cost-effective alternative to hiring full-time employees, saving you money on salaries, benefits, and other overhead expenses.
  • Access to specialized skills: If a WordPress freelancer specializes in particular aspects of development, tap into this expertise to help your WordPress websites stand out against competitors. 
  • Increased productivity: With a freelancer handling WordPress-related work, your team can achieve higher overall productivity by concentrating on their primary responsibilities.

Tip: When hiring WordPress developers, be sure to adjust ​​the WordPress developer job description to reflect the exact skills you’re seeking. The best WordPress developers will be able to assist with advanced WordPress development services that align with your industry and target audience.

4. You’re Struggling with Scalability

For digital agencies, consistent growth and adaptation are essential. However, managing WordPress issues can affect your ability to scale, and stay agile in a rapidly changing market.

This is why more digital agencies than ever are relying on the support of WordPress experts who can guide them on how to streamline their processes, and stabilize their operations for growth. 

Talented WordPress developers and specialists bring a wealth of experience in managing diverse projects, which can benefit your business before, during, and after a growth phase. 

For a growing agency or business, a freelance WordPress expert can: 

  • Create scalable solutions: Freelancers can offer scalable solutions that align with your agency’s growth plans, and accommodate upcoming organizational changes.
  • Help prevent technical challenges: Freelance developers can identify and address technical challenges, ensuring your agency’s projects proceed smoothly.
  • Ensure more effective security measures: Reputable freelancers can help you prioritize security, implementing measures to safeguard your digital assets and client data.
  • Promote recurring revenue: Dedicated WordPress experts usually create better WordPress websites, leading to increased client satisfaction, higher retention rates, and more stable revenue to support future growth.

5. Your Clients are Seeking Additional Value

Client demands are evolving, and expectations for the customer experience are higher than ever. This can make keeping up quite a challenge! From faster project turnaround times to more advanced design elements, clients can expect a lot from your services, and you want to deliver.

Luckily, partnering with a freelance WordPress developer can significantly boost client satisfaction, and ensure your agency consistently delivers high-quality service. 

But how exactly can a freelance WordPress developer enhance your relationship with clients, and ensure they’re more satisfied than ever?

  • Quality assurance: Freelance WordPress developers will naturally prioritize quality, conducting thorough testing to ensure every WordPress site meets high standards, and exceeds client expectations.
  • Swift project turnaround: With a dedicated freelancer, your projects can achieve faster project turnaround times, meeting tight deadlines and impressing clients with efficiency.
  • Advanced design capabilities: Freelancers bring specialized design skills to the table, allowing you to implement advanced design elements, and staying ahead of industry trends.
  • Adaptability to client needs: Freelancers can tailor their services to meet specific client requirements, like developing a custom WordPress theme or set of plugins. This customized approach will help your business align its offerings with individual client needs.
  • Proactive adoption of new features: As freelancers naturally invest their time and effort in the latest WordPress updates and features, they can proactively integrate new functionality and tools, and provide clients with cutting-edge solutions.
  • Effective communication: Reputable freelancers are usually skilled at maintaining clear communication channels, keeping clients informed about project progress and changes, and ensuring their input is valued.
  • Responsive support: Usually offering responsive support, freelancers can address client concerns promptly, promoting more positive client relationships.

Finding the Perfect WordPress Freelancer for Your Team

Incorporating a WordPress freelancer into your team isn’t just about adding another pair of hands; it’s a strategic move to enhance your organization’s success. 

But, how can you ensure you’re partnering with the right WordPress freelancers? 

With a team of over 100 WordPress experts, 500 managed WordPress and WooCommerce sites, and 2000+ successfully completed projects, UnlimitedWP can be your key to more comprehensive WordPress assistance and support.

Our dedicated team of experts can provide the expertise you need to take your agency or business to new heights.

Book a demo call with UnlimitedWP today, and discover how we can match you with the perfect WordPress developers for your unique needs.