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WooCommerce Change Verified Owner Reviews Text


There are no pre-requisites in order for you to be able to implement this solution.

How To Implement This Solution?

Simply copy the pre-coded solution to your active theme’s functions.php or preferably the Code Snippets Plugin.

About This Solution

If you’re using capturing reviews and using WooCommerce to facilitate bookings, courses, events, or services, showing the label “verified owner” doesn’t really make much sense. Imagine having 15 reviews for a spa booking and they all say “verified owner”…owner of what, the spa? It just doesn’t make sense. Tailoring this small things may seem trivial but they really do add up and improve the User Experience (UX). A better user experience tends to convert better, driving more revenue to your store. Annoyingly, we couldn’t find a way to remove the brackets which the verified owner text sits in without editing the template file itself. But as you know, we dislike editing the template files for security and update purposes. This guide at least lets you edit the text. A little CSS can even make those ugly parentheses look half decent!

* Snippet Name:     Change the"verified owner" text on WooCommerce product reviews.
* Snippet Author:

add_filter( 'gettext', 'ecommercehints_translate_woocommerce_strings', 999, 3 );
function ecommercehints_translate_woocommerce_strings( $translated, $untranslated, $domain ) {
if ( ! is_admin() && 'woocommerce' === $domain ) {
switch ( $translated ) {
case 'verified owner':
$translated = 'verified ticket holder';
return $translated;

Snippet Benefits

  • Tailor your reviews wording to better the User Experience (UX). It doesn’t make sense a customer is a verified owner of an event but it would make sense they are a verified ticket holder.

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