We’ve all been there: you want to find your online voice but don’t know where to start.
You’ve got a great WordPress agency that offers your clients an excellent WordPress service, but you don’t know where to promote it. You might start with PPC Ads, but then what? How do you connect with other people who share your interests? How do you grow an audience that cares about what you have to offer?
We know the feeling—we’ve been there too! That’s why we created this guide: to help you start your journey toward finding and connecting with an audience who will care about your content and WordPress development services. But first, you must figure out who your target audience (potential customers) are and where they hang out online.
What is a Target Audience?
A target audience is the imaginary group of people you are trying to reach with your business. You must know who these people are because they will make up your customer base and determine whether or not you can be successful.
For example, If you’re selling beauty products, your target audience might be women between the ages of 20 and 30 with an income of $50,000 per year or more. If you’re selling software that helps companies manage their inventory, your target audience might be small firms with less than 50 employees looking for ways to save money on shipping costs.
Defining Your Audience
Defining your audience helps narrow down who might be interested in what you have to offer. If possible, try to include age ranges and income levels as well as other relevant factors such as geographic location or gender identity. This way, when you start creating content for your WordPress SEO agency, it will be more likely to resonate with these people and bring in revenue over time! Here are some questions to ask yourself:
- Who are my customers?
- What do they like?
- What do they need?
- What is their gender?
- What problems do they face?
- Why should they buy from me instead of someone else?
- How much money do they make per month?
- How old are they?
- Where do they live?
Finding Your Target Audience
Once you’ve defined your target audience based on the above information, there are many ways to find an audience. One of the easiest is using Google Analytics which tracks user behavior on your website.
Secondly, you need to know where your target audience is most active. For example, you can use social media platforms such as Facebook, Twitter, and Instagram to find them using hashtags or keywords that relate directly to those demographics. The next thing is to start focusing on channels that will attract your target audience more effectively than your competitors in the niche market.
Channels To Promote Your Agency
1. Social Media Marketing
First and foremost, you need to get on social media. It is a great way to reach many potential clients quickly. It’s free and easy—you don’t need to spend money on advertising or hire an employee to manage your account.
It’s also an effective way to build up your brand and establish yourself as an expert in the WordPress industry by posting content that helps people solve real problems they have. But if you don’t have followers at all, then the value of social media comes down solely to how many people see your posts each week. If you’re not putting out engaging and valuable content, then there’s no reason anyone should follow you on social media!
If you want your social media marketing efforts to be worthwhile:
- Make sure your posts are interesting and relevant to your audience.
- Use hashtags related to your service industry (or create new ones).
- Maintain a regular posting schedule.
- Ensure each post has an image (even if it’s just a logo).
2. Blogging
Everyone knows that blogging is still one of the most potent ways to reach people online and build your brand as an expert. Plus, if you write about topics related to your client’s businesses, you’ll be able to connect with potential customers in a meaningful way.
It’s also a great way to help people with their problems and show them how they can solve them with your agency’s services. But did you know that there are different kinds of blogs for different audiences? Depending on what type of clientele you’re trying to attract, you can write about everything from WordPress development for small business owners (if you’re trying to target young entrepreneurs). Or how-to guides on specific tools (if you’re targeting online marketers).
3. Online Public Relations
Many people think PR is boring, but it’s super important! If no one knows who you are or what your company does, it’s hard to convince them they need your services. But if people already know you, that’s even better!
Online PR involves getting yourself into press releases, publications, newsletters, and influential social media profiles. It’s all about staying top-of-mind, so when someone needs a digital agency, they think of you first!
This kind of marketing is critical if you’re targeting specific demographics like millennials because these generations rely heavily on social media for brand information—and for finding new ones!
4. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a technique that allows you to get your website in front of potential customers. It’s crucial to being successful online and one of the most acceptable ways to get your business noticed.
It’s a simple concept: when someone types a keyword into a search engine, it will show them the first page of results. But you will not get any traffic if you’re not on that first page—or even on the first few pages.
The best way to start optimizing your digital agency’s website for SEO is by:
- Optimizing Your Content
- Optimizing Your Title Tags and Meta Descriptions
- Ensuring Your Site Is Mobile-Friendly
5. Podcasts
The use of podcasts has increased in recent years, with over 62% of US residents have listened to at least one podcast, up from 55% in 2020 & to 57% in 2021 (Infinite Dial 2022).
Podcasting helps you connect with your audience in a personal way. People love hearing from real people, not just companies or brands. You can tell them about the behind-the-scenes stories of your agency, share insights on what drives you as an entrepreneur and answer questions directly from listeners.
Podcasts are top-rated among tech-savvy marketers and small businesses because of various streaming platforms like Spotify or Apple Podcasts. With the right tools and strategies, you can use podcasts to reach a large audience and boost your digital agency’s marketing efforts.
Summing it up…
The digital marketing landscape is ever-changing. New channels emerge, and others fade away with time. However, the channels listed above are some of the most popular for generating quality traffic and conversions.
To succeed over the long term, you must work with a WordPress SEO agency that adapts and evolves with those changes. So if you’re ready to start your next WordPress marketing or development project, you may be an excellent candidate to work with an agency like ours.
UnlimitedWP is a white label SEO agency willing to work with clients of all sizes–from small startups to large enterprises and wants to help you develop a winning marketing strategy that will help you compete with anyone else in the WordPress industry.
