Content marketing is one of the areas where knowing how to make your own SOPs can lead to a competitive advantage.
Who is it for: Sales, Marketing and Development team
Prepared by: Ketan Sabhachandani
Outcomes:
- Ensures error-free publishing of Blogs every time.
- Ensures that you send out a newsletter to the correct audience.
- You do not ever forget to add page meta information for SEO benefits.
- You get routine blogs published with consistent efforts.
- Acts a Nurturing of Leads/database.
Critical Steps:
- Add information about a new blog on a google sheet.
- Check the latest blog submitted by the content writer from your google document shared folder for blogs.
- You need to copy/paste the blog content ( once approved by the decision-making team ) submitted by the content writer by using the WordPress backend. Follow these steps:
- Step 1: Log in to the WordPress backend system.
- Step 2: Select the Post menu in the side menu bar.
- Step 3: Click on ADD NEW under the Posts category.
- Step 4: Copy and paste the Title and the content submitted by the content writer considering all the tags ( title, H1, etc… )
Everybody knows that original written content is key to a good inbound marketing strategy.
Whether you measure your campaign’s success in sales, conversions, incoming traffic, or SEO ranking, it’s almost impossible to achieve results without investing in great content.
That’s why so many digital agency owners say that they want to start creating their own blog content and start drawing in leads with insightful, highly targeted blog posts and tutorials. But the actual number of digital agencies that establish a working content strategy is very small.
Most of the agency owners we interact with everyday at UnlimitedWP say they have the same problem: They want to create blog content but don’t have the time to work on it.
This is exactly the kind of problem that standard operating procedures solve. If you can’t afford to spend time improvising blog content every time you sit down to write a new post, you need to standardize the process and start delivering consistent results.
That’s what we do at UnlimitedWP, and the results speak for themselves. Learn more about our content marketing process and use our insights to standardize your own!
Documented Content Strategies are Successful Content Strategies
It turns out that just under half of all small businesses have a documented content strategy. The number is even smaller among digital agency owners, who must often balance hectic work schedules and constant client demands with their own marketing ambitions.
If you have to start from scratch, improvising a new topic every time you sit down to write a new blog post, you won’t be able to consistently deliver great content. Without a standardized process for publishing blog content in place, your marketing machine will lose steam when you run out of time, ideas, or motivation.
Content marketing is a long-term strategy that might not deliver results until half a year has passed. It’s simply not possible to deliver consistency without a system in place. Your actionable, step-by-step SOP is that system.
Creating an editorial calendar, scheduling your blog writing sessions, and committing every step of the process to a documented methodology is critical to achieving long-term success. This is where your SOP comes in.
Who is it for: Sales, Marketing and Development team
Prepared by: Ketan Sabhachandani
Outcomes:
- Ensures error-free publishing of Blogs every time.
- Ensures that you send out a newsletter to the correct audience.
- You do not ever forget to add page meta information for SEO benefits.
- You get routine blogs published with consistent efforts.
- Acts a Nurturing of Leads/database.
Critical Steps:
- Add information about a new blog on a google sheet.
- Check the latest blog submitted by the content writer from your google document shared folder for blogs.
- You need to copy/paste the blog content ( once approved by the decision-making team ) submitted by the content writer by using the WordPress backend. Follow these steps:
- Step 1: Login to the WordPress backend system.
- Step 2: Select the Post menu in the side menu bar.
- Step 3: Click on ADD NEW under the Posts category.
- Step 4: Copy and paste the Title and the content submitted by the content writer considering all the tags ( title, H1, etc… )
Example SOP for Blog Content Creation
At UnlimitedWP, we have a Sales, Marketing, and Development team leader in charge of content creation and marketing: Ketan Sabhachandani. Ketan prepared our content marketing SOP and ensures that every step of the process is followed for every item of content the company publishes.
You can read through SOP right here. It detailed the steps we take for every single item of the content we produce and outlines the expectations that other team members should have when engaging with this process. As a result, the UnlimitedWP content machine requires minimal effort to keep running.
Let’s take a look at some of the specifics and how they can help your agency deploy a lean, consistent lead-generating content strategy.
- It includes a content calendar. The first step in the process is adding new blog information to a Google Sheet, ensuring that there is always new content coming up. A simple content calendar can significantly reduce the amount of time spent staring at a blank screen, wondering what to write about. Ours is just a list of upcoming topic ideas.
- It has a do-not-forget warning. One of our listed process outcomes is, “We do not ever forget to add page meta information for SEO benefits.” Before we had a documented content creation process in place, this important step was often overlooked. Now, we have compensated for it by placing it right at the top of the document.
- There are plenty of screenshots and videos. Sometimes showing is better than telling. We use print.sc to add screenshots of important menus and fields to make sure that there is no room for error. For more complex processes, we link to Loom videos that show every single step taken to achieve the described result.
Your digital agency can achieve the same results with a consistent content strategy, powered by a well-crafted SOP. Feel free to copy ours and start laying down the process you will use to regularly create high-quality content that speaks to your clients’ needs.
