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The Five Most Common Mistakes Digital Agencies Make In Their Coronavirus Response Strategy (And What You Can Do About Them)

Protect your business from some of the most common pitfalls agency owners can run into during the COVID-19 pandemic The global COVID-19 pandemic is a serious threat to the lives and livelihoods of millions of people around the world. It has already impacted nearly 2.5 million people directly, and shows every sign of continuing for […]

Uncertainty for Digital Agency Owners: How to Navigate a Crisis

Changing your perspective mid-crisis can become a transformative move. We are living in uncertain times, and it’s natural to feel apprehensive about the future. People on every level of society, from ground-floor entry-level employees to business and political leaders, are asking themselves unprecedented questions: What happens if I get sick? What if close friends or […]

Make Sure Your Digital Agency Survives COVID-19: Adapt and Pivot

Taking action now can keep your agency afloat during the challenging times ahead. COVID-19 is a human tragedy, above all else. It is impacting the lives of hundreds of thousands of people and threatens to continue doing so until a vaccine is available. For hundreds of millions of people around the world, it is also […]

The Web Agency Owner’s Guide to Outsourcing

In the world of web development, there is an ongoing debate between outsourcing and in-house expansion. Both sides have excellent arguments to support their decisions, but the truth isn’t so simple. There is no one-size-fits-all solution for deciding between outsourcing and in-house work. On its own, the decision to outsource is not a business strategy. […]

Small Agencies: How to Calculate Your Hourly Rate

Making the move from working as a salaried employee to running your own web agency isn’t easy. Every step of the way presents unique challenges. As a freelancer or web agency owner, one of the first questions you will have to deal with is how to calculate your hourly rate. We’ve developed a free online hourly […]

Chatbots: Scalable, Automated Lead Generation for Web Agencies

How many questions does the average web development client ask before signing up for your services? Better yet, how many questions do you ask your clients before starting a web design project? The truth is there is a lot of information that has to travel back and forth between web developers and their clients before any money […]

Client Onboarding for Web Agencies: How to Improve the Process

Congratulations! A new client has just accepted your proposal. You’re ready to get to work. Or are you? It’s not like you can just immediately get started designing the client’s website from scratch or coding a new WordPress theme to meet their needs. First, you’ll need a signed contract from the client making the agreement […]

WordPress Plugin Development: Your Secret Sales Funnel

Late last year, I was invited to speak at a WordCamp event in Ahmedabad, where Unlimited WP’s development team lives and works. My speech was focused on the opportunities that plugin developers have in the WordPress industry, and it proved to be a popular subject among web agency owners, so I’ve decided to dive into the […]

How to Choose Great Clients and Refuse Problematic Ones

One of the perks of being a freelancer or web agency owner is that you get to choose who you work with. If you have any reservations about working with a particular client, you are perfectly free to walk out the door and leave the project. But all freedom comes with responsibility. If you suddenly […]

How to Identify a Bad WordPress Project Before You Start It

WordPress projects are complex. They require a broad range of skills and a great deal of communication – on both the client and developer side – to go smoothly. For many of the world’s most experienced and successful web developers, identifying bad projects comes naturally. After spending more than a decade in the WordPress development […]