The Web Agency Owner’s Guide to Outsourcing

In the world of web development, there is an ongoing debate between outsourcing and in-house expansion. Both sides have excellent arguments to support their decisions, but the truth isn’t so simple. There is no one-size-fits-all solution for deciding between outsourcing and in-house work. On its own, the decision to outsource is not a business strategy. […]

Small Agencies: How to Calculate Your Hourly Rate

Making the move from working as a salaried employee to running your own web agency isn’t easy. Every step of the way presents unique challenges. As a freelancer or web agency owner, one of the first questions you will have to deal with is how to calculate your hourly rate. We’ve developed a free online hourly […]

Chatbots: Scalable, Automated Lead Generation for Web Agencies

How many questions does the average web development client ask before signing up for your services? Better yet, how many questions do you ask your clients before starting a web design project? The truth is there is a lot of information that has to travel back and forth between web developers and their clients before any money […]

Client Onboarding for Web Agencies: How to Improve the Process

Congratulations! A new client has just accepted your proposal. You’re ready to get to work. Or are you? It’s not like you can just immediately get started designing the client’s website from scratch or coding a new WordPress theme to meet their needs. First, you’ll need a signed contract from the client making the agreement […]

WordPress Plugin Development: Your Secret Sales Funnel

Late last year, I was invited to speak at a WordCamp event in Ahmedabad, where Unlimited WP’s development team lives and works. My speech was focused on the opportunities that plugin developers have in the WordPress industry, and it proved to be a popular subject among web agency owners, so I’ve decided to dive into the […]

How to Choose Great Clients and Refuse Problematic Ones

One of the perks of being a freelancer or web agency owner is that you get to choose who you work with. If you have any reservations about working with a particular client, you are perfectly free to walk out the door and leave the project. But all freedom comes with responsibility. If you suddenly […]

How to Identify a Bad WordPress Project Before You Start It

WordPress projects are complex. They require a broad range of skills and a great deal of communication – on both the client and developer side – to go smoothly. For many of the world’s most experienced and successful web developers, identifying bad projects comes naturally. After spending more than a decade in the WordPress development […]

Good Project Management Starts At Customer Onboarding

Nobody wants to lose time in today’s fast-paced, hyper-connected business world. But losing data is even worse than losing time. Some web agency owners and B2B professionals in other industries try to rush things in order to improve the speed of business. The problem is that if you don’t take the right approach to speeding […]

Managed Solutions: The Secret to Satisfying Your Customers

Web agencies are becoming increasingly specialized, and this is a good thing. But at the same time, their customers’ needs are getting broader and more generalized while requiring more and more expertise to properly fulfill. The average customer expects more from his or her web agency than ever before. Yet at the same time, web […]

The Most Common Mistake Web Agencies Make When Marketing Web Development Services

Web agencies occupy a unique space when it comes to marketing web development services. Simply putting a contact form on your web page isn’t enough – you have to attract clients to your services and spend time communicating with them to seal the deal. One of the ways successful web agencies do this is through inbound […]